Client: Acresso (now Flexera software)
Acresso approached me to develop the look and feel of an integrated marketing campaign centered around a business hero theme. I designed the visual identity — which I applied to multiple print components — as well as web and presentation graphics.
We enhanced the booth experience with a unique panel design containing hidden messaging viewable only by a special looking glass available on-site.
Campaign brand visual identity applied to airport sign, event booth and table top signage, microsite web graphics, graphic vignettes