process

Pre-Project
Let’s chat about your ideas. We can do this over coffee, or over the phone — whatever you prefer. We’ll cover your project objectives and requirements in a creative brief, and then I can provide a project proposal and contract for review. The proposal addresses expectations regarding number of revisions, rates, and payment schedule — you know, the important (but boring) details. Upon client approval, we’ll begin gathering source materials in preparation for the design work to commence.

Prior to beginning the design, I like to get a sense of client likes/dislikes by having clients gather source materials: Show me a favorite magazine, color swatches, relevant web site, your competitor’s materials, or examples an ad that you find successful. It’s a little like client homework, but it helps tremendously to gain a more complete picture of how you envision your design fitting into the marketplace.

Design
The fun part! I show the client how the design is progressing. I’ll keep you informed on the progress every step of the way, leaving you confident that our project is in good hands. Once the final design is approved, we begin production and implementation.

Production
A designer’s roll doesn’t end with the final design approval. I work with you to keep vendors on task and our project on time, ensuring the design is properly produced and implemented. (Then we get to do a little happy dance for a job well done!)

 

"Meggan Kehrli is one of the most talented, creative and personable graphic designers that I have ever worked with — she has an amazing ability to translate the business objectives of a marketing campaign and deliver well-crafted marketing pieces that hit the mark (and budget) time after time.”

– Randy Frink, formerly Director of Marketing Communications, Ex Libris